Are you looking for a job after graduation? When it comes to finding out about employers, a company's website is the number one stop for graduates. This is the result of the graduate study. It examined the career and professional aspirations of around 600 students who are about to graduate.
Recruiting apps are of no interest.
A company's website is the very first point of contact for university graduates when it comes to finding out more about an employer or looking for a job after graduation: 94 percent of the students surveyed by they said they took a look at the website for information to pick up on employment and career opportunities. Half of the respondents stated career fairs for getting to know potential employers to use as many students use online job portals to look for vacancies. The ultimate recruiting flop: apps. Only three percent use recruiting apps as an information channel.
Information in many ways
Graduates do not rely on a single source of information, however. They count on a broad mix of channels from which they obtain information about employers. For many, searching on Google is the first step in getting information: 39 percent of students use the search engine. Employers who do not pay any attention to their Google ranking are missing out on great opportunities here. Business networks on the web are used by around a third of those surveyed, while only eleven percent use private social networks such as Facebook & Co.
Tell me: how does it work there?
For almost half of them, word of mouth is a preferred way of finding out about a company: they interview employees who are friends of the job they are considering as a graduate. One in five also uses employer rating portals, just as many use media reports. Turning employees into ambassadors for your employer brand is therefore becoming increasingly important.